Business Milestones
|
|
|
|
2019
|
|
| Establishment and Opening of First Outlet
|
|
|
| Mee Hiris China Muslim Restaurant was founded in 2019, with its first outlet opening in Senawang. The goal was to introduce authentic Chinese Muslim cuisine to Malaysia, offering a unique fusion of traditional Chinese flavors and Halal-compliant dishes. Within just two years (2019–2020), Mee Hiris rapidly gained popularity and opened five outlets across the Klang Valley.
|
|
|
|
|
2020
–
2021
|
|
|
| Adaptation During the Pandemic
|
|
|
| In response to the challenges of the COVID-19 pandemic, Mee Hiris adapted by embracing online ordering and forming partnerships with major food delivery platforms like GrabFood, FoodPanda, and Shopee Food. These efforts ensured that the restaurant could continue serving customers while adhering to health and safety regulations.
|
|
|
|
|
2022
|
|
|
| Expansion to Major Cities
|
|
|
| By 2022, Mee Hiris expanded its presence to major cities, including Kuala Lumpur and Johor Bahru. This rapid growth was driven by strong customer demand and the brand's dedication to maintaining consistent quality across all outlets.
|
|
|
|
|
2023
|
|
|
| Crossing the 30-Outlet Mark
|
|
|
| In 2023, Mee Hiris achieved a significant milestone by expanding its network to 30 branches nationwide, cementing its status as a leader in Chinese Muslim cuisine in Malaysia.
|
|
|
|
|
2024
|
|
|
| Collaborations, Branding, Promotions, and Sponsorships
|
|
|
In 2024, Mee Hiris China Muslim signed a Memorandum of Understanding (MOU) as the Presenter of The Knights Award Season 3, with Dr. Zyro Wong, the Founding President of The Knights Award, becoming the official brand advisor for Mee Hiris.
Mee Hiris was also proud to receive the 2024 Fastest Growing Halal Chinese Muslim Cuisine Award during the event held at Petronas Philharmonic Hall, KLCC, Malaysia.
Additionally, the brand entered into key partnerships with industry leaders such as Grab, Aeon Group, and major leasing malls to offer exclusive discounts and promotions. Mee Hiris also joined platforms like T Privilege Apps and Sunway SuperApp, boosting brand visibility and engagement. An exclusive discount promotion for mall staff further embedded Mee Hiris into the retail ecosystem.
With participation in high-profile events such as Midnight Sales and sponsorship of health-related products like the Healthy Babao Tea gift set, Mee Hiris continues to evolve with market trends. The restaurant is on track to grow its network to 50 branches by 2025, positioning itself as a cornerstone of Chinese Muslim cuisine in Malaysia.
|
|
|
|
|
2025
and
Beyond
|
|
|
| Future Plans
|
|
|
Loyalty Program Launch: Mee Hiris plans to introduce a loyalty program to reward frequent customers with exclusive deals and discounts, strengthening customer retention and growing its loyal customer base.
Expansion of “MyMeeHiris” Express Kiosk: Mee Hiris aims to roll out express kiosks across Malaysia’s major highway R&Rs, hospital cafeterias, and college cafeterias to cater to diverse communities.
HALAL Certification: Mee Hiris is working toward obtaining the MESTI certification for its central kitchen, with all branches to be certified HALAL, meeting the standards set by JAKIM.
|
|
|